Norway's largest market survey, Consumer & Media, provides deep insight into how Norwegian consumers interact with the media and what consumption habits characterize the market. In 2025, this insight is more critical than ever for marketers who want to adapt to an ever-changing landscape.

In the digital landscape, social media is constantly evolving, and it's essential for businesses to stay up to date with the latest trends to stay relevant. Here are some trends we believe will shape the years to come.

There’s no doubt that social media plays a central role in the lives of young people today. To successfully reach and engage this audience, it’s crucial to understand their preferences, values, and habits. Here are some key takeaways from the UNG2025 report that can help you create content that really resonates.

The Norwegian media landscape faces significant changes in 2025, with a number of trends that should capture the attention of every marketer. We see a clear shift from traditional media channels to digital platforms, driven by changes in consumer habits, technological advances and economic realities. These changes create both challenges and opportunities for brands that want to reach their audiences effectively.

A few days ago we had the pleasure of being interviewed by Kampanje.com, and the result was an article that really put into words what Vode is all about. It's incredibly cool to see how our work and the values we stand for are getting attention.

In today's digital landscape, a media agency plays a crucial role in the success of businesses. With the media landscape increasingly fragmented, it's more important than ever to have a professional partner who can navigate complex strategies and deliver results. But how do you choose the right media agency?

Many companies looking to strengthen their marketing are faced with an important question: What is the difference between a media agency and an advertising agency? And how do these actors work together with clients to create effective campaigns?

Programmatic outdoor advertising (prDOOH) has revolutionized how brands can reach their audiences, and there are many benefits to including it in your marketing strategy. Here are six reasons to try out programmatic DOOH.

A media agency is a company that specializes in planning, buying, and optimizing advertising space on behalf of its clients. This includes everything from traditional advertising in newspapers, on television, and radio, to digital marketing through social media, search engines, and display advertising.

In today's digital world, it's more important than ever to have a clear and effective communication strategy. At Vode, we understand that a successful strategy is not just about reaching the most people possible, but about reaching the right people in the right way.

We are proud to offer our clients a complete advertising and marketing solution. Our strength lies in our ability to combine strategic insight, technological innovation and creative talent to deliver exceptional results.

Branding is the cornerstone of any successful marketing strategy. While it can be tempting to focus solely on short-term sales campaigns, research shows that long-term branding provides significant benefits that go far beyond immediate results. Here, we explore why branding is so important and how it can positively impact your business.

Advertising on Google gives businesses a unique opportunity to reach potential customers who are actively searching for the products or services they offer. This means that your ads are shown to an audience that is already interested, significantly increasing the likelihood of conversions. Here are some of the biggest benefits of using Google as an advertising platform.

At Vode, we have a structured process that ensures that all our projects deliver good results and meet our clients’ goals. Our process consists of four key phases: insight and analysis, strategy development, activation and evaluation. This approach allows us to work efficiently and purposefully, and ensures that we can continuously adapt and improve our methods.

In today's ever-changing Norwegian market, adaptability and innovation are critical to ensuring both survival and growth. One of the most recognized tools for structuring and driving innovation processes is Doblin's innovation model, which presents ten distinct innovation types divided into three main categories: configuration, offering and experience. This article explores the practical application of the model in Norway and assesses its relevance in today's business environment.

In a world where digital marketing is constantly evolving, staying ahead of the curve and reaching your audience can feel like finding your way through a maze. New technologies, platforms, and consumer behaviors are constantly emerging, and it’s crucial for marketers to stay informed and adaptable.

Brands compete for attention on every screen, and it’s easy to get bogged down in tech buzzwords and complicated strategies, but sometimes the power lies in simplicity. The See, Feel, Say, Do model is one of those powerful yet surprisingly simple tools that can change the way we think about marketing.

We need to talk about marketing. Not the kind you find in textbooks, but real marketing—where you crunch numbers, fight algorithms, and try to get people to care about your product.

In an increasingly fragmented media landscape, marketers face challenges that require a rethinking of traditional strategies. Peter Field’s insightful presentation, “The Long and the Short of It,” provides a solid foundation for understanding the dynamics behind effective marketing, with a particular emphasis on the balance between short-term sales activation and long-term brand building. Let’s explore how these principles can be applied.

At Vode, we have developed a simple yet highly effective production solution using our custom iPhone rig. The rig includes several of the latest iPhones, professional microphones, and an optimized setup that makes it easy to connect everything together and get your recordings ready for use.

The Norwegian media and advertising market is in a transitional phase that places increasing demands on both marketers and advertisers. Traditional media channels, such as newspapers and printed magazines, have seen a significant decline in advertising revenues over several years. This trend looks set to continue, and it is now critical for companies to reassess their strategies in order to remain competitive.