DISPLAY, VIDEO & AUDIO
Vode provides a comprehensive approach to display, video, and audio advertising. Utilizing both programmatic and direct buying, along with advanced targeting and tracking techniques, we ensure your ads reach the right audiences and deliver maximum impact.
Display advertising includes banners, video-in-banners, and other visual ads that appear on websites and apps. We offer both programmatic and direct buying of display ads to ensure optimal visibility and effectiveness. Using advanced targeting strategies and data-driven approaches, we ensure that your ads reach the most relevant audiences, in the right context, and for maximum impact.
Video advertising is a powerful tool for engaging audiences and conveying complex messages in a visually appealing way. We offer video advertising on platforms such as VGTV, Max, and other streaming services, as well as YouTube. Through programmatic and direct buying, we can ensure optimal visibility and reach. Our approach includes pre-roll and mid-roll ads, dynamic video formats, and display optimization to ensure your ads reach the right people at the right time.
Audio provides a unique opportunity to reach listeners in a personal and more intimate way. We can also assist with the development of creative audio ads that stand out and resonate with your target audience, and we offer placements on popular platforms such as Spotify, Acast and channels/podcasts in the P4 group and Bauer Media. We can also buy radio nationally to ensure broad coverage and frequency.
Native and content marketing is about integrating your ads naturally into the editorial content of publishers like Aller Media and TV2. This creates a more organic and credible presence that can increase engagement and trust in your brand. We help you with solutions that include everything from articles and videos to interactive experiences, which are designed to engage and inform your target audience in an authentic way.
Outdoor advertising, also known as Out-Of-Home (OOH), is an effective way to reach a wide audience in public spaces. We offer both traditional outdoor advertising and programmatic OOH, which gives us the ability to target ads based on time, location, and weather, for example. This includes digital displays, posters, and other outdoor formats that can be customized to maximize visibility and engagement.
Performance marketing is about creating measurable results based on analysis of results. We use advanced tools and techniques to track and analyze conversions so we can continuously adjust and optimize campaigns. This includes the use of dynamic ads, retargeting, and lookalike audiences to increase relevancy and ROI/ROAS.
Using Dynamic Creative Optimization (DCO), we can also adapt ad content in real time based on user data and context, resulting in more relevant and engaging ads.